Over the past several years, the television industry has gone through many changes. And while viewership and ratings are still very important, there are a lot of new challenges facing stations.
How can television station’s hold their ground in a quickly changing media environment? The answer: Becoming an audience-first TV station.
This playbook will cover:
- Month-by-month ideas to engage your audience
- Network-specific strategies to fit your programming
- An overview of the tools you need to achieve your goals
- and MORE!